Job Description

Job Description The Content Analyst will be responsible for analyzing content performance and using data-driven insights to create new scoring models and advancing measurement mechanisms. This role will help teams assess content effectiveness through the Content Performance Score (CPS), evaluating Audience Acquisition, Engagement, and Progression metrics. The analyst will help transition the CPS model from a comparative ranking system to a benchmark-based scoring system, ensuring content strategy aligns with business objectives. Key Responsibilities  Content Performance Measurement: Analyze content performance using CPS, tracking acquisition, engagement, and conversion metrics across different content types, regions, and audience segments.  Benchmarking & Scoring Adjustments: Transition the CPS model from percentile-based scoring to fixed performance thresholds, leveraging historical and industry benchmarks.  Multi-Touch Attribution: Incorporate multi-touch engagement tracking to assess content influence beyond direct conversions, ensuring holistic measurement.  Develop Agent Content Measurement Strategy: Develop a strategy for measuring content performance both within agents and generated by agents, and tieing that to attribution.  Metric Tracking & Dashboarding: Work with analytics tools (e.g., Tableau, Google Analytics, Snowflake) to build out the CPS score and automate reporting.  Collaboration & Stakeholder Communication: Partner with content marketing teams, SEO strategists, and digital analysts to align content performance with business goals. We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com . The EEOC "Know Your Rights" Poster is available here ( . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: . Skills and Requirements - 3+ years experience in web, content or digital analytics - Advanced SQL experience - Tableau experience - Content analytics web analytics experience - Google analytics experience - Experience with B2B environment - Marketing background - Salesforce experience - Enterprise tech experience - Hands-on experience using Snowflake and Google BigQuery. null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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